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I’m a digital product designer committed to my constant evolution.

About

Currently at SSW Sydney, I work at the intersection of human-centred design, product strategy and AI-powered innovation. I take pride in bridging the gap between engineering and design, fostering a shared joy of creation.

Previously, I helped Australian startups like Acacia bring ideas from early concept to launch – shaping business decisions while advocating for the user experience.

My approach to UX design is rooted in empathy. I’m a deep thinker, the kind of person friends come to when they want to talk through life’s problems — and I bring that same listening and problem-solving mindset to my craft.

Outside of work, you’ll find me mastering my favourite video games, fixing my car (again), or talking design over a beer or coffee.

Alexander Blum smiling with arms crossed, wearing a black SSW t-shirt.

Experience

  • SSWUI/UX Designer2025 – Present
  • AcaciaProduct Designer2023 – Present
  • Mos UrbanFull-Stack Designer2024 – 2025
  • WelcomeMatUX Designer2022
  • Self-EmployedUX / Web Designer2022 – 2023
  • Mos UrbanLead Carpenter2020 – 2023